cooler2_f

If you think the coming wave of tablets is about to make e-book readers obsolete, guess again.

Although dozens of tablets are scheduled to hit the market this year %u2014 from companies like Apple, HP and Dell, as well as upstarts like JooJoo %u2014 executives in the e-reader industry aren%u2019t particularly worried.

Instead, they say, tablets and E Ink-based reading devices are likely to co-exist, targeting different groups of consumers based on their purchasing power, the extent of interactivity they need and their reading patterns…

Nice, balanced and very credible articled from Wired. Echoes my feelings regarding the future of the eReader vs. tablet market and corresponding comments I’ve made on a few Fast Company posts, which are not quite so tempered.

Posted via web from Human Ventures

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