A classic TED Talk on making your ideas spread.

Certainly, there are no shortage of great ideas and inventions out there, but rather a shortage of great execution. That includes not only getting the right people on your bus, not only designing products and services with your customers and their needs, habits, tendencies, circumstances, etc. in mind, but also getting in front of customers, investors, and colleagues in a way that will compel them to get on board.

If you haven’t already read it, the Heath Brothers’s Made to Stick” is another fabulous “how to” along these lines.